Tricky Foods Final Logo Ideation

Driven by curiosity and built on purpose, this is where bold thinking meets thoughtful execution. Let’s create something meaningful together.

I started by trying to understand the business, what made it unique? What were their values? What was the story behind the brand?

I started by trying to understand the business, what made it unique? What were their values? What was the story behind the brand?

I began to sketch out some ideas incorporating symbols of charcuterie mixed with the business monogram of the T and the F.

I began to sketch out some ideas incorporating symbols of charcuterie mixed with the business monogram of the T and the F.

I then proceeded to build out the logo using Adobe Illustrator. The idea was to incorporate the rustic charcuterie board along with the cursive "T" and "F" to depict an elevated yet natural experience.

I then proceeded to build out the logo using Adobe Illustrator. The idea was to incorporate the rustic charcuterie board along with the cursive "T" and "F" to depict an elevated yet natural experience.