Marketing, Advertising, and PR
My marketing, advertising, and public relations work focuses on creating thoughtful, on-brand campaigns that seamlessly blend creative storytelling with strategic intent. Drawing on my background in visual art and design, I bring a unique perspective to every project, creating content and campaigns that are distinctive, engaging, and client-focused, balancing aesthetics with measurable impact across digital and experiential touchpoints.
National Retail Federation
As a Social Media Marketing Intern at the National Retail Federation, I created branded graphics and short-form video content that promoted retail industry initiatives, advocacy efforts, and major events across multiple social media platforms. Working alongside the marketing team, I combined creative storytelling with data-driven strategy to produce engaging digital content. Below is a selection of my favorite projects and creative work from my internship.
Click on the images and videos below to explore each project in more detail.
Fathers Day Post
World Cup Infographic Carousel
Fourth of July Carousel Post
SRISA
During my time at the Santa Reparata International School of Art (SRISA) in Florence, I worked on developing strategic marketing plans for Italian small businesses while also analyzing cultural and consumer trends. I translated these insights into trend forecasting reports and presentation decks, strengthening my ability to blend creative thinking with data-driven marketing strategies.
Click on the images and videos below to explore each project in more detail.
SRISA Mock Instagram Post
B&B Brand Summary and Social Analysis Project
Biebi Content Strategy Project
Brand Trend Forecast Project
2027 Trend Forecast Project
Delta Gamma
In my role as VP of Communications, I served as the chapter's in-house designer and marketer, producing flyers, social media content, and event materials that strengthened Delta Gamma's brand identity, streamlined communication, and fostered member engagement. Below are highlights of the marketing campaigns, brand collaborations, and promotional materials I created throughout my term.
Click on the images and videos below to explore each project in more detail.
Delta Gamma x Poppi
Delta Gamma x Back70
Delta Gamma x Glow Recipe
Delta Gamma Dogs and Coffee Video
Delta Gamma Cones and Bones Flyer
Delta Gamma Anchor Bowl Flyer
Emma Thayer Interiors
Emma Thayer Interiors Welcome Package
Emma Thayer Interiors Client Information Package