The Delta Gamma x Glow Recipe collaboration was executed as a more structured brand campaign, centered around a full house takeover experience. From a marketing standpoint, the content strategy focused on intentionally showcasing Glow Recipe’s branded posters, pillows, and products integrated throughout the space.

The campaign emphasized organic yet deliberate product placement, incorporating branded elements naturally into TikTok and Instagram content. By blending creative storytelling with consistent visual branding, the activation reinforced Glow Recipe’s identity while producing cohesive, high-impact social content across platforms.