This collaboration between Delta Gamma and Poppi was designed and executed with a clear marketing objective: to increase brand awareness and engagement for both organizations through a cohesive, on-brand activation. I organized the collaboration from a marketing perspective, aligning event concept, visuals, and content strategy to reflect Poppi’s fun, lighthearted brand identity.

The activation was built around a tropical vacation theme, reinforcing Poppi’s vibrant, feel-good positioning while creating a visually compelling experience. Brand visibility was intentionally integrated throughout the event, with Poppi products and branding featured across all imagery and content captured to ensure consistent representation across digital platforms.